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This site wordrumble.com states the following, "Who is allowed to write a review? Answer You must be a recent customer of the business you are reviewing." We observed that the webpage also said " How soon will my review appear? Answer Reviews that are found to be appropriate and legitimate are normally published within a week of the submission sometimes sooner." It also stated " It can take longer in certain instances. Are all reviews published? Answer Unless they are inappropriate or not legitimate. Will my review be edited? Answer Only if its too long or if your comments are offensive or inappropriate." The header had reviews services as the highest ranking keyword. It was followed by business review, business reviews, and customer review which isn't as ranked as highly as reviews services. The next words the site used was customer reviews. review site was also included but might not be viewed by search parsers.